Do you plan to create an online store but you do not dare to invest it? Would you like to create your own job and do not know how to do it? Do you want to start making money online on your own and you want to work hard on it?
The title of the article may be a little exaggerated, because to make an online store if you will need a small financial investment, and especially a large investment in the form of time, but wanted to convey the idea that it is possible to create a business e-commerce without the need for a significant economic investment .
As you know, today it is possible to sell products over the Internet to the whole world. It is also possible to create an online store without the need for computer skills. Wholesalers or dropshippers can directly send their products to your customers.
There is enough information on the Internet to learn the basics of online marketing, and companies like PayPal make it very easy for us to implement an effective payment system. So, what is the excuse to learn how to set up the online store you want?
THE 10 STEPS TO CREATE AN ONLINE STORE
I will summarize the process of how to create an online store in 10 steps, very briefly and above so that you can get an idea of what it would be essential to start selling from your own online store:
1. CHOOSE THE NAME AND DOMAIN OF YOUR ONLINE STORE
This is one of the most attractive parts of every project, so I put it at the beginning to encourage the staff. The choice of a good name is essential in an online store.
Both the name and the domain must be able to remember and write easily, they must be as short as possible and be able to be, descriptive.
In the case of the domain, if it also contains any of our keywords, it will help us to position ourselves in the search engines by those terms. Try that it is a .com, .net, .org. Continue reading: How to sell a product: 6 Steps if you have no experience in sales
2. CHOOSE A GOOD HOSTING COMPANY
This is practically the only investment you will have to make to create your online store, so do not be stingy and look for a company that offers you a quality hosting and guarantee.
The speed of your online store is key, both for users and for search engine positioning. A slow page makes users tired of waiting and leaves the page, while Google, for example, penalizes pages that take more than X seconds to load by sending them to the bottom of search results. You should even pay more in Adwords for having a slow page!
Make sure that your hosting company guarantees enough space for your online store and a good connection speed. By hiring a good hosting service you will also avoid unnecessary server drops and you can have your store available 24 hours a day, 365 days a year.
3. CHOOSE A GUARANTEE DROPSHIPPER
A while ago we explained how the dropshipping method works. Basically, it is about our wholesaler or distributor, directly sending the products that our customers have bought in our online store to your home. Obviously, the dropshipper wholesaler will send the product without any distinctive of your company, adding to the package your own invoice if you wish.
In this way, the client is equally satisfied and we avoid having to invest in the stock of products or worry about logistics. The dropshipping company will take care of all this.
Logically, as a general rule the margins will not be as big as if we bought the products first, but to start an e-commerce business, start having customers and see how everything works, I see it as the ideal solution for those who cannot invest in a large number of products.
There are many lists of wholesalers and dropshippers, be sure to choose one of the guarantees, perform some test before selling directly to your customers, and have one more selected in case you have to change.
4. USE A GOOD CMS FOR E-COMMERCE
At present, there are many CMS for e-commerce totally free and completely reliable. All of them are designed to a greater or lesser extent so that they can be used by people without too much technical knowledge.
In addition, being free code tools and known by a large number of professionals, there are many companies and freelancers that for a small fee can retouch or expand those features that you cannot do on your own.
Without wanting to extend or enter into comparisons, for a project or store without too many complexities, I would choose without hesitation Prestashop, due mainly to its ease of use, but also for its “lightness”, good natural positioning and a large number of easily configurable options.
Other CMS that are also recommended would be Magento, Oscommerce, Virtuemart (Joomla), Zencart, Opencart, Digistore or Drupal E-commerce.
All of them allow the selection of different design templates, both free and paid, that will cover all your needs. Choose a template with an attractive, usable and action-oriented design to create your online store.
5. CUSTOMIZE YOUR PRODUCTS
Many wholesalers provide online stores with their product catalog in formats that can be uploaded to your store automatically, and so all products can be displayed in a very short time. It is not a bad idea to start, but it is basic to personalize all the texts in the store.
In the long run, the only products that will be positioned correctly will be those that you have modified, and users will appreciate not finding the same text that they will see in other stores. Expand the information with product details, photos, methods of use. Use imagination.
6. ADD ALL POSSIBLE PAYMENT METHODS
It is essential to offer the maximum possible payment methods in your online store. If you can offer 4, better than 3. There are still people who do not trust buying online, and only place orders with stores that offer the Cash on delivery method, since they will only pay upon receiving the package. Others, always use the card because they understand that there will be a company behind and some use a bank transfer because it is more convenient for them.
But some country there is a big problem with banks and payment gateways. Many of them only offer the service to companies that have been operating with the entity for some time, or to large companies.
Some branches do not know well that you talk to them when you ask them and others will put all the possible obstacles. Even so, it is possible to get it is a new company.
But if you see it very complicated, either because of the banks or because of technical limitations when it comes to integrating the payment gateway (implementation is somewhat complicated and requires knowledge in PHP), there are alternative solutions such as the Paypal integral gateway.
Paypal puts at our disposal a payment gateway that will allow us to charge our customers with a card. Your “installation” is extremely simple and the only cost that will have for us will be the commission (quite high) that Paypal will charge us for each transaction made. All in all, it is a very good way to offer this requested form of payment from the beginning.
7. CREATE A BLOG THAT ACCOMPANIES THE STORE
As I explained in the mini SEO guide for online stores, there are cases where it is practically impossible to make long descriptions or to provide valuable content to our online store. In these cases, it is essential to create a blog to attract some traffic to the store.
Although it is always advisable to create a blog that talks about our sector and everything that surrounds it, and that also helps us to promote our products in some way, directly or indirectly.
Little by little you will be positioning yourself for the topics covered in the articles and this will bring you quality traffic willing to buy your products. So when creating an online store do not forget to create a blog to accompany it.
8. REGULATE YOUR LEGAL SITUATION
Legally, you cannot sell products unless you are self-employed or as a company. In addition, in most cases, it is advisable to create an SL mainly for the issue of civil liability.
Creating a Limited Partnership is a process that although we can perform ourselves, it is likely that we decide to leave it in the hands of an agency.
Make sure you have all the papers in order, take out insurance and comply with all the laws in force before starting your adventure, a fine or economic penalty for not acting correctly could make your company and your project disappear.
9. CREATE ONLINE ADVERTISING CAMPAIGNS
Thanks to online advertising, we can make our online store known in an economical way but above all in an escalated way. Using correctly the free analysis tools that the Internet puts at our disposal, we can know exactly which advertising campaigns give us benefits and which do not work, being able to rectify quickly and avoiding unnecessary losses.
In this way, we can obtain benefits in a short time, and reduce the investment to “what we earn each month”, so less the small initial investment, the rest of advertising could be paid alone. The ability of each to achieve these benefits can make a difference in the future.
To start advertising on the internet, I would recommend using advertising in Google search results using Adwords.
10. WORK ONLINE MARKETING
Your online store works correctly and you have already made a sale through Adwords, some other advertising system or in a natural way. Okay, now is the time to expand the number of sales.
Create your own online marketing strategy. Make special offers, prepare a social media strategy, organize contests, make a personalized follow-up of your clients, write press releases, … Do everything possible to publicize your brand and your products.
As in all businesses, you must sell to survive. It’s no use that your store is the best if nobody knows, it’s no use that your prices are the most competitive if nobody sees your products. You must make the effort to go out and sell, or at least carry out the relevant marketing actions to achieve the necessary sales.
The ideal is to start with marketing at the beginning of creating an online store, do not wait because the customers will not arrive.
I have obviated some fundamental issues in the creation of any business such as conducting a previous market study. The viability of the project, creating the business model or documenting all the steps. But now I have focused on e-commerce business and online stores, I have preferred to simplify.
“Ebusinessplans” also invited you to read this article: http://xinnuotrade.com/top-10-steps-make-business-plan/
And, you have any ideas to create an online store, please share with us!!